Management
Most Important To Us
Customized Financial Solutions
Offering comprehensive financing options, advantageous terms, and assured peace of mind - our expertise lies in guiding you toward the most suitable loan solution aligned with your financial objectives.
Total Transparency
We maintain absolute clarity in our operations, ensuring comprehensive disclosure of all loan terms and associated costs. Our commitment to transparent communication sets industry standards.
Customer-Centric Approach
Our service philosophy centers on your success. This dedication to premier customer service remains our unwavering standard.
Our Team
Eran Golan
CEO
Eran Golan
CEO
Eran Golan joined Mimun Yashir's senior management in 2017 as VP of Business Development and Credit, later advancing to Deputy CEO of both Mimun Yashir and its subsidiary, Mimun Yashir Real Estate and Mortgages. In January 2024, he was appointed CEO of Mimun Yashir.
Oran Shkadi
CFO and Director of Financial Business Development
Oran Shkadi
CFO and Director of Financial Business Development
Oren Shkedi joined the senior management team of Mimun Yashir in 2010 and since then he has successfully led the company’s ongoing financial and accounting management team, as well as business development in these areas.
Shmulik Bar Chen
CEO of Mimun Yashir Mortgages
Shmulik Bar Chen
CEO of Mimun Yashir Mortgages
Shmulik Bar Chen began his career at Mimun Yashir right with its establishment in 2006. As one of the founding members of the management team, he was a key partner in transforming Mimun Yashir into one of the leading non-banking credit companies in Israel.
Ronit Peter Ben David
CTO
Ronit Peter Ben David
CTO
Ronit is part of the team leading Mimun Yashir, since its establishment in 2006. She is responsible for establishing the technological system and developing products and projects, while integrating new technologies, examining startup companies for the company’s technological system, etc.
Adam Shabo
CSO
Adam Shabo
CSO
Adam joined Mimun Yashir in 2010, after years as a statistics and mathematics lecturer. At Mimun Yashir, he took an active part in the company’s flagship projects, leading strategic business changes that upgraded the consumer credit sales domain in the automotive sector.
Liat Shmueli Lichtenstein
CHRO
Liat Shmueli Lichtenstein
CHRO
Liat Shmueli - Lichtenstein joined Direct Finance in 2008 and has been outlining the company’s human resources strategy and policy since then. In her position, she helps managers at all levels achieve their business goals through close quarters accompaniment and consulting, builds development plans, and ensures employee well-being. In parallel, she also manages the payroll and logistics departments.
Liraz Hakmon
CRO and Legal Advisor
Liraz Hakmon
CRO and Legal Advisor
Since joining Mimun Yashir in 2007, Liraz Hekmon has been an integral part of the team. Liraz started out in sales, where she set up the company's customer service center, sales support system, and back-office operations.
Kfir Amado
COO
Kfir Amado
COO
Kfir joined Mimun Yashir in 2009 and immediately stood out due to his unique ability to combine business vision, technological innovation, and a holistic view of the customer experience.
Liat Zan-Gazit
Internal auditor
Liat Zan-Gazit
Internal auditor
Liat is the internal auditor of the organization and of the companies in the group, including Tzur Shamir Holdings, Bitu’ach Yashir Financial Investments, Edgar Investments and Nima.
Vanessa Eyal
CMO
Vanessa Eyal
CMO
Vanessa joined Mimun Yashir’s senior management team as Vice President of Marketing, bringing over 25 years of experience in marketing, digital, and innovation.
Beyond Financing: Your Complete Automotive Solution
CARWIZ
CARWIZ is an innovative digital platform that connects buyers seeking second-hand cars with vehicle dealerships all over Israel. The platform matches the right car using extensive data collected from various sources. Results are presented in a convenient and user-friendly manner, and most importantly, the data is unbiased and reliable.
Auto Magazine
Auto Magazine was established in 1986 and has since become a leader in the field of automotive in Israel. The magazine provides in-depth reviews, vehicle comparisons, news and road tests of new and used cars. And that's not all. the Auto website also provides pre-purchase consulting services for new or pre-owned cars. Over the years, Auto has expanded itself to digital media, and at present, it continues to lead with quality content for car enthusiasts, drivers and buyers.
Stock Price
15 minutes stay.
-1.17%
-
₪1,521,278
Latest Rate (in 0.01 NIS)
₪50,840
Opening Rate
₪51,440
Trade Volume
₪800,147