The People of Mimun Yashir

Sarit Radin joined Mimun Yashir in 2021, bringing with her over two decades of marketing and strategy experience from some of Israel's leading corporations
Her outstanding career comprises executive roles such as Director of R&D at Bank Leumi, Board Member at Synergy (a marketing-strategy consultancy), and Director of Research and Strategy at Bank Mizrachi Tefachot. Most recently, she served as Chief Marketing Officer at Karasso Motors Group, where she spearheaded the company's digital transformation.
Her unique combination of expertise in finance and automotive brings valuable market insights to Mimun Yashir, driving both brand enhancement and business growth. Radin’s approach to marketing integrates analytical rigor with creative thinking, leading cross-departmental initiatives that encompass strategic planning, brand building, and digital innovation.
In addition to her position at Mimun Yashir, Sarit is an active marketing lecturer in various educational institutions and industry conferences, serves as a judge in the Marketing Association’s competitions, and maintains her passion for literature and long-distance running.